How to Use Pinterest to Recruit

November 18, 2012

Mashable

We are a visual society. We enjoy looking at beautiful and interesting things. A 2012 study by ROI Research confirmed this.
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How The Smartest Companies Leverage Visual Social Media

October 27, 2012

Forbes

There's a strong trend in social media toward all things visual. A 2012 study by ROI Research shows that with more people engaging with social media from smartphones (63% of the 1,297 people queried), they're discovering that taking pictures on the go with a high-resolution smartphone is much easier than typing out a status update.
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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

August 20, 2012

ClickZ

Performics and ROI Research found that consumers use a variety of connected devices to access social media. Interestingly, they didn't include televisions.
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Results of the 2012 Leading Edge Awards From Executive Travel Magazine

July 13, 2012

JustLuxe

The results were created by a questionnaire developed by the editors of Executive Travel, in association with ROI Research Inc., and was made available to Executive Travel readers at ROIResearch.com from January 31, 2012 through April 1, 2012.
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The Travel + Leisure 2012 World's Best Awards Readers' Survey Results of Top Hotels, Cities, Islands, Cruise Lines, Airlines, and More Announced Today

July 6, 2012

Travel + Leisure Magazine

A questionnaire developed by the editors of Travel + Leisure®, in association with ROI Research Inc., was made available to Travel + Leisure readers.

The survey website, tlworldsbest.com was maintained, monitored, and kept secure by ROI Research Inc., which collected and tabulated the responses and kept them confidential. Read >>

Why do consumers follow or like travel brands in social media? For the discounts, alas

June 6, 2012

tnooz

Social media gurus (is that term trademarked now?) are often telling the industry that the social world is all about engagement with customers and creating communities, etc. Evidence perhaps suggests otherwise.
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Social Is the New Normal for Travel Marketers

June 5, 2012

The FINANCIAL

According to Frommer's and Tnooz's "2011 Digital Marketing and Content Survey," 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. According to ROI Research's April 2011 survey "S-Net: A Study in Social Media Usage & Behavior," more than half of US fans of travel brands and companies "like" or "follow" such brands and companies because they want something in return — specifically deals or information about deals.
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Surprise! Men Are Social Shoppers

November 9, 2011

MediaPost

Dana Todd, SVP, marketing and business development for Performics, says that "Women... control about 80% of household spending... (but it's) surprising for some to see men play a more dominant role in the social shopping process... (study) results are helpful for marketers... many may not have considered specifically targeting men in social ads." ...
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The surprising social shopping habits of men

October 31, 2011

BizReport

In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior. ...
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Study: Men More Likely to do Social Shopping

October 30, 2011

MultiChannel Merchant

Men are more likely than women to conduct five of six social shopping activities, according to the 2011 Social Shopping Study conducted by ROI Research for performance marketing agency Performics. ...
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Surprising shopping study results: Men engage more frequently than women in five of six online social shopping activities

October 27, 2011

Performics

Many social networkers occasionally or frequently conduct in-store search & social activities; Shopping sites trump social and deal sites before the purchase ...
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Waste Management Announces Strategic Investment in Recycle Rewards

October 13, 2011

PR Newswire

Congratulations to Recyclebank and Waste Management! We're proud to be your partner!

A Guide to Generating Leads on LinkedIn

October 6, 2011

Entrepreneur

While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. ...
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How Men Share Purchase Recommendations

September 14, 2011

eMarketer

ROI Research reported that 60% of US social network users were at least somewhat likely to take an action when a friend posts something about a product or brand on a social network. ...
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The Lure of Online Communities

September 1, 2011

ClickZ

It's finally safe to say that a good many online consumers understand there can be real value in advertising. Hit someone with a message that's targeted, relevant, and respectfully appropriate and you can convert a casual browser into a customer without breaking a sweat. ...
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SocialVibe Adapts Brand Ad Model For Politicians

August 5, 2011

eMarketer

Politicians running ads through SocialVibe's network will have an opportunity to reach young voters through casual game maker Zynga, as well as on Pandora, Huffington Post, and eight of the top 10 Facebook apps, the ad network confirmed Thursday. ...
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Does Social Media Influence Purchase Decisions? [Report]

August 4, 2011

Business2Community

The social media space has been making a lot of headlines lately. There's no doubt that the use of social media is continuing to grow, becoming an increasingly important, dynamic part of life. ...
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Consumers Embrace Social Media for Brand Feedback

July 14, 2011

eMarketer

Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands. ...
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LinkedIn #1 Social Network, Says Report

July 05, 2011

WebProNews

Daina Middleton: "Economic challenges added to this spike of activity on LinkedIn." ...
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Social Network Comments Fuel Offline Behavior

July 01, 2011

eMarketer

Comments on social sites about brands and products are encouraging users to take action. ...
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Want to Change Environmental Behavior? Make It a Game

June 29, 2011

SustainableBusiness.com

Online gaming techniques - such as contests, rewards and interactive content - can engage people around social and environmental issues, and influence offline behavior change, according to a new study. ...
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Report from Recyclebank, ROI Research and Google Reveals the Impact of Social Gaming on Green Behaviors

June 22, 2011

MarketWatch

Study shows how Recyclebank's Earth Month "Green Your Home Challenge" influenced consumer awareness and motivated real-world actions. ...
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Report from Recyclebank, ROI Research and Google Reveals the Impact of Social Gaming on Green Behaviors

June 22, 2011

PR Newswire

Study shows how Recyclebank's Earth Month "Green Your Home Challenge" influenced consumer awareness and motivated real-world actions. ...
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More Brand Fans Say They're Loyal Followers

June 17, 2011

eMarketer

Early research on becoming a fan of brands on Facebook or a follower on Twitter indicated that social media users with brand connections were more loyal and more likely to say they would buy the brand's products than average. ...
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LinkedIn Seen as Most Important SocNet

June 08, 2011

Marketing Charts

While Facebook has the highest engagement rate of the "big five" social networks (Facebook, LinkedIn, MySpace, Twitter, YouTube), the highest percentage of online consumers think having a LinkedIn account is important, according to an April 2011 study from ROI Research and Performics. ...
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New Social Media Study: Nearly 60 Percent Say LinkedIn is Most Important Social Network Account

June 07, 2011

San Francisco Chronicle

According to the survey of 2,997 active social networkers, 59 percent of respondents said it is important to have a LinkedIn account, more than any other social network. ...
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Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

April 22, 2011

SearchEngineWatch.com

Recyclebank has teamed up with Google to test game mechanics as a way of empowering consumers to go green, while spring cleaning their homes. ...
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Mobile Web Impacts Shopping Significantly

April 18, 2011

MediaPost

According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month. ...
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Google tests game-mechanics strategies with Recyclebank

April 06, 2011

CNET

It looks like Google has taken an interest in a start-up called Recyclebank, which offers points and rewards for "green" actions like joining curbside recycling programs and installing eco-friendly appliances--it's using it as a test bed for a new beta version of its Google Analytics tracking tool. ...
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Recyclebank, ROI Research and Google Partner to Measure Impact of Gamification on Green Behaviors

April 06, 2011

Companies to track how gamification influences engagement and real-world action during Recyclebank's "Green Your Home" Challenge for Earth Month. ...
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Mobile Search Use Stats: Big At Home, When Watching TV, While Running Errands

March 23, 2011

Search Engine Land

For those who believe that mobile search is just done by users "on the go," guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as watching TV or suprisingly, even when using a computer. ...
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49% of heavy mobile web users have made a purchase via a mobile device

March 22, 2011

Internet Retailer

49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months, according to a new study. ...
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Performics and ROI Study: 49 Percent of Mobile Searchers Made a Mobile Purchase in Past Six Months

March 21, 2011

Digital Journal

The study found more than half (57 percent) use the mobile Web more than once/day, with more than three quarters (77 percent) using mobile search more than five times in the last month. ...
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Studies: Mobile Search Heats Up As Screens Get Larger

March 21, 2011

MediaPost

As mobile search continues its rapid growth, it has transformed the ways that people seek and gather information. ...
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Recyclebank® Names ROI Research its Consumer Insights Agency

March 17, 2011

PRWeb

Recyclebank has hired ROI Research as its consumer insights agency, responsible for analyzing consumer data and trends to generate actionable consumer insight. ...
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Three Ways to Incite Mob Mentality Shopping Through Facebook

February 17, 2011

DIGIGDAY

Social media has, since its inception, been a great place for users to share vast amounts of information ranging from their favorite music to upcoming travel plans. ...
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20+ Stats You Might Not Know About User Search Behaviour

January 12, 2011

Econsultancy

One of the major trends explored in Econsultany's new SEO Agencies Buyer's Guide is that user search behaviour is changing. ...
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Social Media Having an Impact on Email

December 06, 2010

MultiChannel Merchant

Direct marketers, pure play e-tailers, multichannel merchants and even local businesses go to great lengths to build up their email lists, but are they overlooking simpler, new, more effective methods? ...
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What's the Most Popular Industry on Social Networks?

October 22, 2010

DestinationCRM.com

A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel...
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Web Searchers Are Tenacious

October 04, 2010

MediaPost

According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. Half of the respondents are more likely to click on a search result if it includes an image or if a company/brand appears multiple times on the results page...
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